MetalFX® adds metallic luster to magazines
Previously limited to high-end pieces like corporate identity brochures and annual reports printed on sheetfed presses, MetalFX technology is now available for web presses and is quickly catching the attention of magazine publishers.
MetalFX® provides an additional tool for magazines to:
- Jump off the newsstand with covers that practically light up
- Build their brand
- Draw readers to articles with brilliant color imagery
- And generate additional advertising revenue
MetalFX®provides an additional tool for advertisers to:
- Make their products – especially metallic products – more realistic. Categories ranging from cars, tools, jewelry, kitchen accessories and even soft drinks can benefit from this new color dimension
- Allow high-end brands such as perfume, fashion, beauty and any category looking to build a unique brand experience (sports accessories to energy drinks) to add an extra dimension through SpecialFX™ treatments
MetalFX® is budget-friendly
Budget-minded professionals know that a little extra ink has always been one of the most inexpensive ways to add impact to print. MetalFX® technology now takes a fifth color to new heights by enabling the integration of metallic colors into photographic images. There is a small upcharge, but it’s much lower than most upgrades, especially paper, and provides significant appeal to both readers and advertisers.
Where to start
Not every print provider offers MetalFX®, especially on web offset presses. Using the process requires a printer that has received special training and is licensed and approved to print MetalFX®. Transcontinental Printing is fully certified for both sheet fed and web offset presses. In fact, we are the first Canadian printer and second printer in North America to be certified for web offset.
Although the process is fairly simple and the cost similar to an additional fifth color, your design team should plan ahead and collaborate freely with the Transcontinental MetalFX® print specialists. The design process requires working within the layers of the file to make the silver show through. Designers can adjust the intensity of the silver and other layers depending on the desired result.
Exciting SpecialFX™ treatments are also possible that extend MetalFX®’s potential and include LiteFX™, HoloFX™, SecurityFX™ and Metallic Panels.
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