One of the key objectives of every cataloger becomes how to maximize ROI.  More recently the focus has been on reducing production cost.  But at the same time you don’t want it to affect your catalog print quality and customer’s experience.  There are a number of print and fulfillment tools available to help you make your catalog-marketing program more effective and help you reach your business objectives.

• MetalFX^® Technology. Research shows that color can increase readership by 45%, and MetalFX^®gives creatives and brands the ultimate in metallic color options. Special design software enables the creation of up 104 million metallic colors into product images and other artwork, safe in the knowledge that they can be accurately produced on a five-color press. Transcontinental is fully certified to produce MetalFX^® on both sheetfed and web presses.

• Polybagging. This is an opportunity to include cards, inserts, forms and other items with your catalogs. Polybags also add a degree of protection traveling through the mailstream and help ensure that your catalog arrives in “off-the-press” condition.




• Special Folds. Popular options from gatefold covers to 8-page poster signatures command attention and encourage customer involvement. They also provide more selling space as well as the opportunity to supply memorable content.




• Personalization. One-size-fits-all doesn’t have to apply with today’s technology. Selective binding systems allow catalogers to adapt their content and offers by geographic or demographic criteria. Or you can selectively apply dot whacks or repositionable notes calling special attention to a promotion or provide removable page markers. Inkjet imaging further enables you to deliver personalized, on-page messaging.

The point to remember is that production technologies currently exist and continue to evolve that make catalogs more effective in producing positive results across the entire decision making process. Transcontinental Printing offers the latest technologies to help you achieve more ROI and constantly investigates, tests and adopts the best new solutions. To learn more about how we can help enhance your catalogs, contact your Transcontinental representative.

Coming up : All you need to know about MetalFX^® to make your catalogs stand out.