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BE_CONNECTED
Link to our other newsletters.
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CONGRATULATIONS
To Craig Vallbacka who participated in our survey last month and won the iPod Nano!
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TAKING A PLANNED_APPROACH TO DATABASE MARKETING
The marketing world now fully acknowledges the benefits of relevant and personalized communications. Only by integrating your company's marketing efforts can you create a consolidated, actionable view of the customer base with good tracking and ROI measurement.
Be on the lookout in your next issue of
The Innovator for part 5!
The purpose of this five-part series is to demystify database marketing. This overview will help marketers create a practical, achievable strategic plan to more effectively leverage the data found within their organizations now and utilize easily accessible tools and services.
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Click here to read part 1 Taking a planned approach to database marketing |
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Click here to read part 2 The role of data intelligence in database marketing |
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Click here to read part 3 The role of business intelligence in database marketing |
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Click here to read part 4 The role of customer intelligence in database marketing |
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NEWS_YOU CAN USE |
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Join us at the CMA Business of Ideas Forum at the Capitol Theatre and have a True Blue Martini on us! For more information click here. | |
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Are you feeling Olympic? Personalize your very own official Vancouver 2010 photo books, calendars, posters and more! Visit. www.vancouver2010.com/memories. | |
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Redwood Custom Communications Announces New Name: Totem: New name, new vision for North America’s leading custom media agency. Read More | |
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The Marketing Communications sector of Transcontinental launches a new Web site. Read More | |
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Copyright 2010 Transcontinental Inc. All rights reserved.
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