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News You Can Use |
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» Listen to Nicky Milner’s latest webinar Bridging to the Future of Flyers – Lessons Learned along the Path, an exciting adventure through the new and expanded marketing requirements for retail advertising. Click here to access the webinar.
» According to a recent Brandspark study commissioned by Transcontinental, 62% of consumers regularly use coupons, and flyers are the most cited channel through which these consumers acquire them.
Contact us to learn more. |
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Sustainability in Action |
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» Answer our short survey on Transcontinental's Sustainability Report and you could win an iPod® Touch from Apple.
» Transcontinental wins "Best of Show" at Environmental Printing Awards. Click here to learn more. |
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Coupons: A Unique Ticket to Consuming
Coupons are an effective tool for inducing consumers to try new brands, thereby increasing purchase volume. A 2009 Coupon Report by Inmar suggests that coupon redemption has reached doubled-digit growth due largely to the recent economic downturn. Retailers can capitalize on the multiple consumer incentive opportunities coupons provide as well as the added benefit coupon programs offer in tracking purchasing activity. » Read More
Revenue Generating Ideas
Insights presents both new and proven ideas for increasing your revenue.
The New Retail Economy – 4 Strategies to Increase Your Market Position
Consumers' pre-shopping habits are now more fragmented across multiple marketing channels and are increasingly important in making their purchasing decisions. High growth areas of digital and direct marketing have created a new retail economy shifting marketing strategies away from shotgun tactics to rifle approaches. This enables consumers to receive information when they want, how they want and via any channel of communication they want. Here are four guiding strategies to help retailers develop their unique integrated, multi-channel marketing programs. » Read More
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