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News You Can Use |
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» For having proposed a highly innovative product called double gateway to the Montreal daily paper La Presse, Transcontinental Metropolitan is now the proud recipient of a Gutenberg Web award from the Graphic Arts Trades Association of Montreal. Click here to learn more.
» Click here for Ted Markle’s (Senior VP Newspaper Group, Transcontinental) presentation on data analytics for newspapers featured during April’s INMA World Congress in New York.
» Looking for integrated marketing communications strategies, content creation, consumer insight and advanced delivery technologies?
Find out what our Marketing Communications services can do for you. |
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Sustainability in Action |
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» Answer our short survey on Transcontinental's Sustainability Report and you could win an iPod® Touch from Apple.
» Transcontinental wins "Best of Show" at Environmental Printing Awards. Click here to learn more. |
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Exploring Outsourcing Solutions for Newspapers
There is a growing case for outsourcing as many newspapers are restructuring their business models. In an effort to reduce costs, access world-class technologies and remain competitive, newspapers are increasingly outsourcing tasks ranging from ad preparation to print production. Would your newspaper benefit from outsourcing? » Read More
Revenue Generating Ideas
Insights presents both new and proven ideas for increasing your newspaper revenue.
Using Your Data to Increase Circulation and Build Advertising Revenue
As the pressure to improve ad revenue mounts, acquiring the right database management and analytic tools for connecting with readers becomes critical. The good news is that newspapers have lots of great data. They just need to better leverage it. To learn how database tools and techniques can help you further engage your audiences and build ad revenue, read on.
Link to Other Insights Issues:
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