transcontinental-printing.com
News You Can Use
» Wondering what this is? QR Codes can help you leverage your book print content through multiplatforms.
Click here to know how.


» Need help to design effectively for today’s digital printing systems?
Click here to read 10 powerful tips.

» Take advantage of an exclusive access to content published in Insights from our 2008-2009 Content Library.
Sustainability in Action
» Answer our short survey on Transcontinental's Sustainability Report and you could win an iPod® Touch from Apple.

» Transcontinental wins "Best of Show" at Environmental Printing Awards. Click here to learn more.
Designing for Digital Printing

No one would blame you for feeling snubbed. Digital printing is growing by leaps and bounds but designers are often the last to learn about the nuances of a printing process—unless you count trial and error. Gaining knowledge about the unique aspects of digital printing can improve the effectiveness of your book design and reduce your frustration level, read on. 10 Tips for Digital Print Design

Digital printing is a growing part of most book publishers’ production and fulfillment strategies. Designers are familiar with the nuances of offset printing because of its long and widespread use. But digital printing brings its own set of design issues. For 10 tips that will help you design effectively for today’s digital printing systems, read on.
Download a complimentary copy of “10 Tips for Digital Print Design”. Click here.
Revenue Generating Ideas
Insights presents both new and proven ideas for increasing
your publishing revenue.


Taking a Planned Approach to Database Marketing

The push for targeting, metrics and accountability across multiple channels puts a premium on database marketing. To be effective in today’s marketplace, you need a consolidated, actionable view of the customer along with good tracking and measurement capabilities. Read on to learn how applying the database marketing continuum’s four core components —Data Intelligence, Business Intelligence, Customer Intelligence and Marketing Intelligence— can deliver better results for your organization. Link to Other Insights Issues:

» Catalogue
» Magazine
» Marketing Communications
» Newspaper
» Retail

Unsubscribe | Contact us | Privacy policy | Previous issues

© Copyright 2010 Transcontinental