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News You Can Use |
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» Click here to read the article 4 Strategies to Increase Direct Marketing Revenue and Build Your Brand written by Bruce Jensen from Transcontinental and published in All About ROI, February 2010.
» Take advantage of an exclusive access to content published in Insights from our 2008-2009 Content Library.
» Looking for integrated marketing communications strategy, content creation, consumer insight and advanced delivery technologies?
Find out what our Marketing Communications services can do
for you. |
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Sustainability in Action |
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Transcontinental just launched its 2009 Sustainability Report! Read the press release here and download the report here. |
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Survey Results From Previous Issue
In the previous issue of Insights, we asked you to tell us which topics you would love to read more on in 2010. These are the most popular topics.
Production - manufacturing topics
1. Time-saving production solutions
2. Printing innovations
3. Environmental and sustainability solutions
4. Cost-cutting production solutions |
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Marketing - communication topics
1. Email marketing
2. Revenue maximizing strategies
3. Marketing and advertising trends
4. Direct marketing solutions |
In future Insights issues, don’t miss out on the opportunity to read about these topics! We will provide you with information destined to help you be as competitive as possible within the catalogue industry.
We thank all of the respondents, and we congratulate Marie-France Denis from Les Éditions Ulysse, who won the iPod Touch in our free drawing.
Revenue Generating Ideas
Insights presents both new and proven ideas for increasing
your catalogue revenue.
E-mail advisor - How to build a positive e-mail reputation
E-mail is increasingly important in your multichannel catalogue marketing campaigns. But poor e-mail practices can annoy customers and tarnish your catalogue’s reputation faster than a mouse click. Learn about best practices for establishing and maintaining a strong and positive e-mail reputation.
» Read more.
Link to Other Insights Issues:
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