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News You Can Use |
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» How can you further streamline your book fulfillment to be more demand-driven? Click here to read 10 powerful tips.
» I want to learn more about demand-based fulfillment strategies; please contact me for a consultation.
» Transcontinental is proud to sponsor the first edition of the Toronto Digital Printing Forum 2010. Register for free, compliments of Transcontinental, to the seminar that will take place on May 6, 2010 at Ryerson University. Click here.
» Take advantage of an exclusive access to content published in Insights from our 2008-2009 Content Library. |
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Sustainability in Action |
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Transcontinental just launched its 2009 Sustainability Report! Read the press release here and download the report here. |
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Survey Results From Previous Issue
In the previous issue of Insights, we asked you to tell us which topics you would love to read more on in 2010. These are the most popular topics.
Production - manufacturing topics
1. Digital printing technology
2. Cost-cutting production solutions
3. Digital publishing
4. Paper options |
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Marketing - communication topics
1. Marketing and advertising trends
2. Website development and trends
3. Cover and design trends
4. Email marketing |
In future Insights issues, don’t miss out on the opportunity to read about these topics! We will provide you with information destined to help you be as competitive as possible within the book industry.
We thank all of the respondents, and we congratulate Marie-France Denis from Les Éditions Ulysse, who won the iPod Touch in our free drawing.
Dealing With a Demand-Based Marketplace
Nothing creeps into book publishing conversations more often than “demand”. While it has many connotations, most discussions gravitate toward becoming more demand-based. This issue of Insights examines some of the key issues and strategies of demand-based book fulfillment. » Read more.
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Download a complimentary copy of “10 Powerful Tips to Streamline your Book Fulfillment”. Click here. |
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Revenue Generating Ideas
Insights presents both new and proven ideas for increasing
your book revenue.
E-mail advisor - How to build a positive e-mail reputation
Building a strong and positive reputation for your publishing brand is critical under all economic conditions. The last thing you want to do is tarnish your brand image through poor e-mail practices. Learn about best practices for establishing and maintaining a strong and positive e-mail reputation.
» Read more.
Link to Other Insights Issues:
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