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Welcome to Insights
Insights, information, and news you can use on a bi-monthly basis – that’s Transcontinental Insights. Every other month, we will bring you timely, pertinent and useful articles as well as information on topics relevant to you and your industry such as trends, sustainability issues, etc. All articles are written with your business success in mind.
Feel free to contact us if there is a topic you would like us to cover, and we will do our best to accommodate.
In the meantime, welcome and enjoy.
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News You Can Use |
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» What can be done to increase advertising revenues? Here are Kubas Consultants’ top ten recommendations.
» Transcontinental Northern California: First printing plant in North America to print a newspaper on glossy stock every day. » Read More
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Sustainability in Action |
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Sustainability defined
Sustainability is top-of-mind with today’s consumers, and marketers must now respond to a new set of "green" expectations. Transcontinental shares its sustainability views. Click here to learn more. |
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Evaluating Cost-reduction Strategies
Newspapers are pursuing a wide range of options to reduce their print manufacturing costs. Formats and paper basis weights tend to receive the most attention because of their cost impact. This article reviews some of the more popular cost-reduction strategies and tactics being used in North America and Europe today. What if any of these could help your newspaper’s bottom line? » Read More
 Telling the Newspaper Value Story to Advertisers
A few years ago, no one would have questioned newspapers’ compelling value proposition for advertisers. The good news today is that, even with the structural changes occurring in the industry, this value proposition is still strong. However, with the number of channel alternatives constantly growing and advertising revenue no longer being automatic, publishers must relentlessly make the case for the newspapers’ important role. Here are some important facts supporting the newspaper value story. » Read More
Link to Other Insights Issues:
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