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Marketing Solutions |
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Custom Media Programs: How Content Drives Customer Strategy
Empowered by technology, consumers today have the tools to control and choose the brands they will engage with. Rightly so, consumers demand value, a reason to pay attention. This means that now, more than ever, content is key.
So how can a brand get noticed amongst the clutter? By telling a compelling story. But it has to be the right story, delivered to the right customers in the right way. And for the right reasons. This is what a custom media program is all about. It takes the seed of an idea and deploys the content tactically in all relevant media channels, ensuring your customers receive the message via their preferred channel.
» Read More
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The GREEN Corner |
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| Our EnviroTerms and Trends series provide you with Environmental Information that is meaningful to you. |
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| Check out the latest news in our series.
» Issue 13, Energy Efficiency – The Untapped Resource |
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Confidence in the Economy
With economists in both the U.S. and Canada suggesting the power of the recession has lost its grip on the economy, there is an indication that a healthier economy will emerge in the coming months. This positive news brings a hint of confidence in consumer spending and retailers need to be aware of emerging trends in consumer spending and refine their marketing plans to cash in on the new consumer. » Read More
Extending Your Reach With
a Multichannel Approach
With demand for accountability in retail marketing continuing to build, more attention is shifting to programs that emphasize targeted, customer-focused communications that yield measurable results and ROI. This article examines ways that retailers can creatively employ a multichannel approach – using insert media, flyers and direct mail for example – to extend their reach and drive sales. » Read More
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