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Marketing Solutions |
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Custom Media Programs: How Content Drives Customer Strategy
Empowered by technology, consumers today have the tools to control and choose the brands they will engage with. Rightly so, consumers demand value, a reason to pay attention. This means that now, more than ever, content is key.
So how can a brand get noticed amongst the clutter? By telling a compelling story. But it has to be the right story, delivered to the right customers in the right way. And for the right reasons. This is what a custom media program is all about. It takes the seed of an idea and deploys the content tactically in all relevant media channels, ensuring your customers receive the message via their preferred channel.
» Read More
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The GREEN Corner |
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| Our EnviroTerms and Trends series provide you with Environmental Information that is meaningful to you. |
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Check out the latest news in our series.
» Issue 13, Energy Efficiency – The Untapped Resource |
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Magazine Publishing Circa 2010
Our final issue of the year reflects on 2009 and predicts what lies ahead. Certainly magazine publishing experienced unprecedented economic conditions that rocked conventional thinking and accelerated change like never before. One of the problems with extraordinary times is deciding what’s real and what’s temporary. We put on our analytical and forecasting hats for this issue of Insights to give you our perspective of current trends that will influence magazine publishing in the future – social media, multichannel, personalization and content creation. » Read More
8 Tips to Improve Your Multichannel Publishing ROI
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Start a social media strategy – Engage with readers. |
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Offer valuable email content – Make it worthy of your readers’ permission to send. |
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Pre-test your email content – Ensure that it formats properly in the wide range of platforms readers use. |
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Make the maximum effort to integrate channels – Conduct well-coordinated circulation campaigns to boost your subscription base. |
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Determine which channels your customers actually prefer – Then act upon that information. |
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Vow not to let media hype dictate your channels – Understand the potential of each and make them earn their budget investment. |
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Invest in content – It will remain your most valuable asset. |
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Partner with innovative suppliers – Choose vendors that understand multichannel communications and see the big picture.
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Link to other Insights issues:
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