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News You Can Use |
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I want to learn more about cover and jacket design trends as well as production-based enhancement techniques; please contact me for a consultation.
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Download our white paper on how designing books to sell.
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Download our Michelin Maps and Guides case study. |
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Transcontinental was awarded Bronze for the use of environmental materials and processes at the 2009 PubWest Book Design Awards. The winning book was Great Peacemakers: True Stories from Around the World, which was printed and bound at Transcontinental and published by LTS Press.
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The GREEN Corner |
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Our EnviroTerms and Trends series provide you with Environmental Information that is meaningful to you. |
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Check out the latest news in our series.
» Issue 12, Life Cycle Assessments |
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Book Covers That Buyers Can’t Resist
We all know the old saying, “Don’t judge a book by its cover.” But anyone with any industry experience at all realizes that book covers and jackets drive curiosity and sales. Publishers can easily justify greater investment in cover design – it’s that important! Yet publishers also need to take into consideration the realities of the current selling environment. NEW! Insights examines current cover design trends as well as production-based enhancement techniques. » Read More
Transcontinental Helps Michelin Drive
Promotional Travel Guide to Market
Timing and speed are part of any good promotion. World-leading tire manufacturer Michelin had a great incentive promotional package ready to drive tire sales in the U.S., but it required meeting an aggressive seasonal deadline. Titled The Ride of Your Life, this 160-page guide provided useful travel information that included a cover and the first 21 pages customized to contain market-specific coupons, special offers and introductory content.
Transcontinental, through carefully coordinated efforts by its creative content development, production and print teams, collaborated with Michelin to deliver the versioned guides in a matter of weeks. Download our case study: “Transcontinental Drives the Ride of Your Life.”
Link to other Insights issues:
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