Taking Your Marketing Multi-Channel
As a marketer, you need to know where your audience goes to get product information — and you need to be there. Chances are you have an array of print pieces that effectively represent your brand and convey your message.
Conversys, a Transcontinental company, can help you get that content on-line, in a rich, interactive format that reaches out to customers across multiple marketing channels yet keeps your messaging consistent. For the past decade, Conversys has transformed print collateral into dynamic on-line content that enhances consumers’ brand experience, increases competitiveness, and delivers measurable metrics and ROI.
The potential payoff? In addition to improved brand awareness and more meaningful exposure, Multichannel Merchant reports (in November 2008) that the lifetime value of customers who purchase from two channels rather than one increases anywhere from 50 to 100 percent.
Conversys can help you achieve these kinds of results.
How does it work?
Conversys takes your printed material — flyers, catalogues, brochures, magazines — and integrates it into a promotional marketing management program that intelligently ‘flows’ the information and presents it in a user-friendly, on-line format. Interactive value-add features include roll-overs, the ability to search by product/brand/category, printable shopping lists, and a link connecting customers directly to your e-Commerce platform. Your information is also repurposed and distributed through commonly-used digital channels such as email, video and audio display, expandable banners, and mobile campaigns — all further optimizing your content and delivering it to new audiences.
The result is a fully customized and scalable solution that can refine and target your marketing, taking it from mass to versioned to one-on-one messaging. Consider the recent partnership with Loblaw Companies Limited (LCL), for which Conversys developed on-line weekly flyers accessible to visually impaired shoppers. LCL has now successfully tapped into a new market while providing its members with a more rewarding shopping experience. Click here to learn more.
And not all Conversys customers are enterprise-level. Smaller publishers and brand owners can also benefit from attractive, user-friendly page-turning software that enables users to evolve off-line content into dynamic yet affordable Flash presentations.
Perhaps one of the greatest advantages of this kind of multi-media migration is the ability to monitor customer behaviour. Using detailed product reports, web-traffic statistics and analytics — all part of each Conversys solution and all mapped to your needs — you can track information such as user activity, product/brand/category preferences and geographic location. Equipped with this intelligence, you’re better able to understand buyers’ digital body language — the way in which they surf the web, respond to emails, and take part in events, surveys and demos. This information can tell you not only whether your message is reaching buyers but also where they are in the buying process (just tire-kicking or ready to purchase?). You’re then able to map out that process to ensure the appropriate message reaches customers at the right place, at the right time.
Multi-channel helps you do more with less.
Today more than ever, with resources scarce and everyone looking to do more with less, multi-channel marketing makes sense. No matter what industry you’re in, it’s a natural extension of your marketing efforts, broadening their reach and maximizing their impact.
Top 5 Reasons to Market Multi-Channel
Leverage Existing Assets:
Expand the capabilities of your print collateral by adapting it to everything from websites and social networks to email and mobile campaigns. Make your marketing efforts go farther.
Reach Your Audience:
Know where your buyers are — and how serious they are — and be there to speak to them. Enjoy benefits such as higher response rates and enhanced brand awareness.
Build Your Database:
Increase your opt-in database by exposing your messages to a wider audience of potential buyers — then use valuable analytics to monitor their digital body language and tailor your responses accordingly.
Lengthen Your Selling Opportunities:
Learn how to build marketing lifecycles by staggering your channel-marketing programs and extending the lifespan of your campaigns.
Refine Your Marketing Spend:
Find out what’s working and what isn’t — then re-align sales strategies and improve investment decision-making.
Click here to visit the Conversys website.
