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Marketing Solutions |
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Taking Your Marketing Multi-Channel
Email. Websites. Blogs. Texting. Twittering. YouTube. E-flyers. E-publications. On-line experts. These are but a few of the myriad digital resources available to shoppers today who want service and product information before taking the retail plunge. Findings released by Forrester in November 2008 indicate that half of all off-line buyers conduct on-line research before visiting their favourite retailers. Do you know where your shoppers are?
» Read the article
» Read the top 5 reasons to market multi-channel
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The GREEN Corner |
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| Our EnviroTerms and Trends series provide you with Environmental Information that is meaningful to you. |
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Check out the latest news in our series.
» Issue 12, Life Cycle Assessments |
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The Future of Retail Flyers
If you sometimes wonder about the future of retail flyers, you’re not alone. The market is in a dramatic state of flux with confusing and conflicting information abounding. Transcontinental’s Nicky Milner, named one of Canada’s 50 most influential people in graphic communications, brings evidence-based clarity to the evolving role of retail flyers. » Read More
Demystifying Demographics:
Cutting through the Cultural Confusion
Retailers today face the uncertainty in global financial markets and a demographically diverse landscape of consumers. Population segments are no longer exclusively geographically demarcated but rather, have unique characteristics, needs and desires that create challenges for marketers who seek to focus their brands toward them. » Read More
Did You Know?
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By 2017, one in five Canadians will be part of a visible minority. This minority will be a significant segment of the consumer market within the next decade. |
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58% of new immigrants to Canada are of Asian background.
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Nearly 40% of visible minorities have acquired a high school education and 43% have a university degree or certificate. This market of consumers is well educated. |
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Of people over fifteen years of age, over half indicated they had a strong sense of belonging to their ethnic or cultural group.
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Source: Statistics Canada |
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