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Marketing Solutions |
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Taking Your Marketing Multi-Channel
Email. Websites. Blogs. Texting. Twittering. YouTube. E-flyers. E-publications. On-line experts. These are but a few of the myriad digital resources available to shoppers today who want service and product information before taking the retail plunge. Findings released by Forrester in November 2008 indicate that half of all off-line buyers conduct on-line research before visiting their favourite retailers. Do you know where your shoppers are?
» Read the article
» Read the top 5 reasons to market multi-channel
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The GREEN Corner |
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| Our EnviroTerms and Trends series provide you with Environmental Information that is meaningful to you. |
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Check out the latest news in our series.
» Issue 12, Life Cycle Assessments |
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3 Ways Ad Inserts Can Help You
(and Your Advertisers) Prosper!
These days you hear a lot of talk about surviving. But marketing strategist Bill Rice of Better Closer suggests that approach is the number one killer of businesses. Why? “Survival is about conserving resources, slowing your movement and hoping no one notices that you are dieing,” he says. “Escaping is doing something about it.”
So how do you “escape” the advertising slump? Here’s a look at how ad inserts can contribute to brighter days. » Read More
8 Tips for Creating Effective Ad Inserts
Here are some helpful tips to pass along to your advertisers when discussion turns to ad inserts:
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Choose the appropriate insert format for your message. |
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Consider an advertorial insert to simulate editorial content and convey valuable information. |
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Write killer headlines that speak to benefits – five times more people read a headline than body copy. |
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Incorporate high-impact visuals and easy-to-read fonts. |
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Select paper that makes the insert stand out from the rest of the magazine. |
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Include URLs to drive website traffic – A study shows the biggest lifts in women’s service (198%), home (203%), and travel (286%) categories vs ads with no URL. |
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Improve tracking with coupons, special pricing, landing pages, subscriber surveys, etc. |
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Advance the reader to the next step in the sales process. |
Link to other Insights issues:
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