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Marketing Solutions |
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Taking Your Marketing Multi-Channel
Email. Websites. Blogs. Texting. Twittering. YouTube. E-flyers. E-publications. On-line experts. These are but a few of the myriad digital resources available to shoppers today who want service and product information before taking the retail plunge. Findings released by Forrester in November 2008 indicate that half of all off-line buyers conduct on-line research before visiting their favourite retailers. Do you know where your shoppers are?
» Read the article
» Read the top 5 reasons to market multi-channel
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The GREEN Corner |
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| Our EnviroTerms and Trends series provide you with Environmental Information that is meaningful to you. |
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Check out the latest news in our series.
» Issue 12, Life Cycle Assessments |
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Using Inserts to Increase Your
Catalogue’s Revenue Stream
These days, many marketers are looking for inexpensive but effective direct-response media to reach increasingly fragmented audiences. As a result, cataloguers are putting more emphasis on insert programs as a way to build revenue from their targeted databases. Learn more about how this growing insert opportunity could benefit your catalogue including: which factors influence the wider acceptance of inserts, what are the typical insert rates, and what high-tech options are available for targeting and personalizing inserts.» Read More
8 Tips for Creating Effective Inserts
Whether it’s a blow-in, bind-in or package insert, these tips will help you improve your response:
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Focus on the headline – Make it big and benefit oriented. |
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Make an enticing offer – Buy one, get one free, 30-day free trial, etc. |
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Choose a strong visual – Let the headline and visual work as a team. |
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Show your product or service in action. |
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Highlight your benefits – Write body copy that highlights 3-5 key benefits. |
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Have a strong call to action – Visit a website landing page, complete and mail a reply card, call a toll-free number, etc. |
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Ask for qualifying information – Determine what additional qualifying information you want, then ask for it. |
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Don’t be afraid to sell – Remember, this is not a branding activity. |
Link to other Insights issues:
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