 |
|
Marketing Solutions |
|
| |
|
New Canadian Anti-Spam Legislation Stops Businesses from ‘Phishing’ for new customers
You turn on your computer and open your email program and the message reads “You’ve got mail.” You click on the contact name and to your disappointment as the message appears, you realize that you have been caught by a spammer – someone who solicited you without your consent to send you information that you did not want or ask for. With the simple click of your mouse, you have now placed your contact information on their distribution list and they will be back. So, what to do now? » Read More
|
|
|
|
|
The GREEN Corner |
|
| |
|
| Our EnviroTerms and Trends series provide you with Environmental Information that is meaningful to you. |
|
Check out the latest news in our series.
» Issue 11, Impacts of Electronic Waste |
|
|
|
|
|
|
The Making of a Meaningful
Customer Experience
Now more than ever, retailing is all about improving the customer experience. From listening to creating culturally appropriate experiences, it all comes down to marketing for various customer cultures. » Read More
How Are Retailers Addressing the
Current Global Context?
Do you invest money in marketing and advertising during the recession or just hunker down until things improve? Our research shows there’s real danger in “going dark” to the marketplace while your competitors see opportunity to gain ground. » Read More
Link to Other Insights Issues:
|
|
