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Marketing Solutions |
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New Canadian Anti-Spam Legislation Stops Businesses from ‘Phishing’ for New Customers
You turn on your computer and open your email program and the message reads “You’ve got mail.” You click on the contact name and to your disappointment as the message appears, you realize that you have been caught by a spammer – someone who solicited you without your consent to send you information that you did not want or ask for. With the simple click of your mouse, you have now placed your contact information on their distribution list and they will be back. So, what to do now? » Read More
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Link to other Insights issues:
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Making it personal makes it profitable
Everyone knows that 1:1 marketing works. Yet many marketing professionals find themselves paralyzed by the daunting task of trying to create perfect data. The good news: there is a lot you can do to get on the path of achieving Perfect 1:1 without having perfect data.» Read More
Download our latest 1:1 Marketing documents:
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News You Can Use |
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Congratulations to Amélie Juneau from Kéo Communications who answered our survey and won an iPod Touch! |
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Be in the know about the new CRTC Telemarketing Rules.
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The federal government has released its report on the Strategic Review of Canada Post Corporation. With so many of our customers dependent on mail for delivery of their marketing materials, we’ve highlighted some of the report’s key recommendations that may be of interest . » Read More |
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I want to learn how to use the data I have in order to achieve Perfect 1:1. Please contact me.
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