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Marketing Solutions |
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How Much Data is Enough?
The process of generating good marketing data, and the right amount of data, requires central control of the database and a sound data collection hierarchy. Rick Brough of Transcontinental Database Marketing tells us that it is important to understand there is a hierarchy of data collection that provides the opportunity to perform increasingly advanced analytics. » Read More from Rick
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And the Winner Is…
Thanks to all of you who took the time to fill in our survey featured in our last issue of Insights. The winner of the iPod is… » Read More
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Repeat business or behaviour can be bought; loyalty must be earned!
Understanding how customers become loyal to a brand or retail store is important in developing a positive, ongoing relationship with them. Find out which key factors need to be addressed to maintain loyal customers. » Read More
10 actions to improve the effectiveness of your flyers
During RAC’s Flyer Symposium event on March 5th, many speakers discussed the ways that we currently use flyers as well as the trends and opportunities in the market. Follow this link to learn about 10 actions you can take to improve the effectiveness and productivity of your flyers. » Read More
Did you know?
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Customers engaged and participating in loyalty programs are 70% more likely to actively recommend a product, service or brand than the general population.
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Among the general Canadian population, 86% claim to participate in a loyalty-marketing program.
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Approximately 75-80% of the Canadian consumers are actively participating in the loyalty programs to which they belong.
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Around 30-45% are extremely involved in the loyalty programs through printed direct mail communications while email and web-based communications yield a rate of 30%.
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Source: COLLOQUY |
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