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Marketing Solutions |
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How Much Data is Enough?
The process of generating good marketing data, and the right amount of data, requires central control of the database and a sound data collection hierarchy. Rick Brough of Transcontinental Database Marketing tells us that it is important to understand there is a hierarchy of data collection that provides the opportunity to perform increasingly advanced analytics. » Read More from Rick
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Magazines are the medium most
referenced in daily work activities
This is positive news for the print medium and one of the main conclusions from Insights’ e-newsletter survey when we asked you about the media most used in your daily work activities. We thank the hundreds of respondents, and we congratulate Murray Shellborn of Koocanusa Publications, who won the iPod Touch in our free drawing. See if your answers are consistent with your peers. » Read More
Your #1 issue
Postage and distribution costs were among the top five most important issues facing magazine publishers, and it was catalogers’ number 1 issue. This comes as no surprise since postage usually is the largest single cost factor. But distribution of your magazines—how quickly and accurately they travel through the postal system—also impacts your marketing success. Find out how the new USPS rates coming into effect May 11 will affect you. » Read More
Changing your masthead to meet new requirements
The USPS is implementing new address placement requirements for all flat-size mail on March 29. That is the result of a new Flats Sequencing System that will automate delivery sequencing and increase carriers’ efficiency by reducing their sorting time. Get familiarized with the changes that you need to make to your covers. » Read More
Transcontinental Smart Seminars
coming to Calgary and Toronto
Transcontinental Printing will be hosting two Smart Seminars in April. To learn more and receive an exclusive invitation via email, let us know which of the two events you would like to attend.
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