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Marketing Solutions |
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How Much Data is Enough?
The process of generating good marketing data, and the right amount of data, requires central control of the database and a sound data collection hierarchy. Rick Brough of Transcontinental Database Marketing tells us that it is important to understand there is a hierarchy of data collection that provides the opportunity to perform increasingly advanced analytics. » Read More from Rick
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And the Winner Is…
Thanks to all of you who took the time to fill in our survey featured in our last issue of Insights. The winner of the iPod is… » Read More |
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Driving Marketing Efficiency With New Tools
Marketers today are dealing with a very difficult business environment. With the economy in its current state, marketers are being asked to show ROI for every dollar they spend, yet efficient management of marketing resources remains a challenge.
» Read More
Direct Marketing Association Offers
Tips for Greener Direct Mail
The need to be environmentally conscious has become a business imperative for the marketing community. Not only is it important to be seen by customers as responsible corporate citizens, it is also simply the right thing to do. The Direct Marketing Association (DMA) offers marketers tips for improving environmental performance. » Read More
Perfect 1:1 Without Perfect Data – April 27th
Hear Dan Mariani from Transcontinental Database Marketing speak about Perfect 1:1 at the CMA’s National Convention and Showcase Forum – Metro Toronto Convention Centre. » Read More
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