And the Winner Is...


Patrice Scicluna, of Air Miles!
Congratulations Patrice. Enjoy your new iPod.

Some interesting results from the survey:

'Which of the following marketing solutions is your organization more likely to invest in during the next year? (check all that apply)', top four responses:

Email marketing program or e-newsletter
Database marketing and analytics
Social media
Mobile marketing
55%
50%
45%
35%

'Which of the following issues are your biggest concerns (check all that apply)', top five responses:

Increasing Revenue
Client Retention
New Client Acquisition
Database Management
Production Costs
53%
42%
39%
37%
37%

'Which marketing subjects interest you the most? (Check all that apply)', top four responses:

Trends in Marketing and Advertising
Customer Retention and Loyalty
Online Marketing Trends
Web 2.0 Trends
Branding and Design
58%
54%
54%
45%
42%
Transcontinental thanks you for your input. In future editions of Insights we will continue to include articles on these areas.