Some interesting results from the survey:
'Which of the following marketing solutions is your organization more likely to invest in during the next year? (check all that apply)', top four responses:
|
Email marketing program or e-newsletter Database marketing and analytics Social media Mobile marketing |
55% 50% 45% 35% |
'Which of the following issues are your biggest concerns (check all that apply)', top five responses:
|
Increasing Revenue Client Retention New Client Acquisition Database Management Production Costs |
53% 42% 39% 37% 37% |
'Which marketing subjects interest you the most? (Check all that apply)', top four responses:
|
Trends in Marketing and Advertising Customer Retention and Loyalty Online Marketing Trends Web 2.0 Trends Branding and Design |
58% 54% 54% 45% 42% |