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Marketing Solutions |
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How to Fill Your Sales Funnel:
Add Email to Your Mix
Marketers and Sales professionals today have a large toolkit to acquire and retain customers. One of those tools in the kit is Email and Chris Carder, President of ThinData, a
Transcontinental company, explains how Email can be used through-out the sales process to significantly boost acquisition and retention results.
» Read More from Chris
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Database Marketing Drives Better
Retail Flyer Results
Kubas Consultants reported that flyers were rated by consumers as the best source for both local shopping and product information. With increasing sophistication in database marketing and advances in printing technology retailers can improve consumer targeting with cost effective versioning, but proper flyer analysis is paramount in taking advantage of these advances. » Read More
Share Your Opinion and Get a Chance to Win an
iPod® Touch
Answer this short survey about Insights newsletter by February 20 and have a chance to win an iPod® Touch. » Go
Customer Revenue Potential Not Fulfilled
The CMO Council released a new study in December that reported 76% of senior marketers feel their companies are not achieving the full revenue potential from their customers. And less than half said they had good insights into customer retention rates, customer profitability and lifetime value.
» Read More
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