With the CRTC implementing a broader National Do Not Call List mandate beginning September 30, 2008, direct marketers face important decisions about the most effective way to communicate with their market. Those who telemarket to the consumer segment must now address strict conformance requirements or face stiff penalties. Just as importantly, telemarketers must deal with what will likely be a significantly diminished prospects pool that will require many to seek other marketing alternatives. Transcontinental has a range of direct marketing services that can help you reach your audience in a targeted and effective way. Our marketing solutions include database marketing services, permission-based email marketing and endless direct mail options for building your sales. » Know

Know Your Marketing Alternatives To
The New Do Not Call Legislation

Looking to reach households of two or four persons, with higher education and higher income? Soon direct mail and permission-based email marketing might become your only direct marketing strategy to reach this very lucrative segment. In fact this is the exact sociodemographic profile that describes the 60 million U.S. consumers (38.2% of households) who registered to the similar Do Not Call (DNC) legislation that was introduced in the U.S. » Know

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