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Value-Added Services |
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Is your campaign management on track?
In your next campaign, a little upfront work can save a lot of disappointment. Follow these six critical steps to effective campaign management and see your ROI climb.
» Download PDF for full article
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Did you know |
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| Only 21% of marketers say they are “very satisfied” with the accuracy of their customer data.
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| 67% of marketers spend over $1M on offline direct marketing every year.
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| Two-thirds of marketers identified database management and analytics as the area in most need of investment.
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| 89% of Canadians read their mail the day they receive it.
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Sources: Transcontinental, Alterian, Canada Post
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Customer Intelligence Drives DM Results Higher
Marketers are discovering that there’s a very good reason why Direct Mail is one of the fastest growing print segments. Proven return on investment makes DM a smart staple of any integrated campaign.
In a multi-channel universe, getting the attention of information-weary
consumers isn’t easy. Getting them to respond positively is harder still – unless what you offer directly speaks to their personal needs and priorities.
Focus on your high-value customers
Today’s DM can take personalization to new heights with customized offers and relevant, interactive content aimed at specific customer segments. The higher response rates and increased ROI that result from greater segmentation and personalization more than offset additional per-unit production costs.
Identifying which customers and prospects represent the greatest value for your business – and which offers are likely to wow them – requires insightful analysis of accurate, up-to-date customer data. So much so that an October 2007 Alterian survey of nearly 1,000 marketers revealed that database management and analytics are the skills most sought after to achieve a marketing competitive advantage.
DM is hot and getting hotter! » Read More
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Ideas for Your Next DM Campaign!
Sign up now for your free copy of the Idea Book, full of unique and response generating DM pieces. Receive a new sample each month to keep those ideas coming!
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