Dispelling 3 Digital Printing Myths

No print technology has the ability to produce more stunning results than digital print – especially in full color. Yet no print technology is more misunderstood, often burdened with myths that grew out of digital print’s early days during the 1980s. But that was eons ago in technology time. Current presses  – along with related support software and supply industries – have virtually eliminated earlier concerns that formed the basis of today’s three common myths.

1.  It’s Too Expensive. Digital printing actually makes short run color more cost competitive than ever. Marketers can now reach important audiences with customized communications that are unrealistic with offset printing. Plus, its demand-driven nature can eliminate warehousing and obsolescence costs while higher return rates can improve marketing ROI considerably.

2.  Print Quality Is Poor. Today’s image quality measures up well against offset. Advances enable presses to achieve quality 2400 dpi resolution and digital halftone screens. Lots of digital printing projects are now award winners in prestigious print competitions.

3.  Paper Choices Are Too Limited. Digital printing is the fastest growing segment of the printing industry, and paper manufacturers significantly increased the selection of digital printing papers. In fact, digital paper is the fastest growing category in the paper industry, and choices are available for virtually every application.

For more information about how Transcontinental can provide the digital printing solutions that are right for you, please contact your representative or click here to have one of our representative to contact you.